IE Business School
Online Masters
Inmaculada Valle
April 22, 2009
Some thoughts about an online program

Hello everybody!

Well, I will try to give you an idea of how it is to do an online Master at IE from the point of view of an “insider”.

Let me start saying that I live in San Francisco, California. If your first thought has been something like: “cool! California, sun, beaches, warm temperatures, “Baywatch”,…, well, let me tell you that probably you haven’t been in San Francisco, and if you are planning to visit “us” during the summer you better bring with you a nice and warm coat.

Why am I saying this? Because, in the same way, if you are thinking something like: “puf, an online program, this people don’t really work to get the degree they just pay for it and they learn nothing”, once again, let me tell you that you don’t have any idea of what it means to do an online Master with IE.

When I started to think about doing a master that was one of the main issues that I considered: quality. It is very convenient for me, but is going to be good enough a master online? Will it be worth the investment? I can tell you that so far it is. I am learning at an unbelievable pace. You cannot stop a moment, you work all the time so, you start to see results very soon (during the next posts I will talk to you a little bit about how it works the system online). From the very first day it become really clear that this is not a game, this is a very serious and highly demanding program, but let me tell you, that at the same time you will have a lot of fun with your “classmates” and also with the professors. This takes me to another point: the interaction with other students and with the professors. Probably, as I did, you think it cannot be very close because is not face-to-face, well, one more time I have to tell you that nothing further from the reality. I still don’t know how it is possible, but you will create very close relationship with these people, maybe because you will spend most part of your time talking with them (emails, chats, forums, skype…) and maybe because the program is so demanding that you need to share your worries and problems with the “only” people that can understand you: your classmates, who are in the same situation you find yourself.

In the next posts I will try to give you examples of my experience so you can, in a way, sense how it is to do an online program at IE.

 

C u!

Inma


Elena Ibáñez
April 16, 2009
The first six weeks in the Digital Marketing Master

This is my first post in the IE Blog and I’m still asking myself if I will be able to write about all my feelings on this experience in just several lines… I guess not, but I’ll try.

This Master in Digital Marketing began in March, so we’ve gone through only 6 weeks. I’m an advertising agency professional who comes from the off-line world, so you can imagine that at the beginning of this course I didn’t know a thing about the digital world. Well, I’ve been a heavy user in the last 10 years but that’s all, I never had a professional approach on this. And how do I feel know?


I’m absolutely amazed with the learning curve of this Master. Suddenly I feel I can speak nearly about anything digital! Yes, I still know very little, but I don’t have this off layer anymore. In fact, I have decide to build up my own blog! Who would have said it just two months ago? Not me, you can be sure of that! :o )

And how have we been able to feel like this in only 6 weeks? I think because of two main factors:

- The topics we are studying: we are going deep into e-advertising trends, advergaming, legal aspects of digital companies, SEO, SEM… So there’s nothing missing related to this digital world!
- The scalability of the master: here you learn what YOU want to learn, nobody is putting the limits on the learnings, the contents are out there and it’s up to you how quick do you want to progress. This is a real challenge for me, because most of the alumni of my class are not natives but at least have a digital professional experience so they all put a brilliant level in class. The truth is that it’s been really hard for me to match their knowledge in so little time. But you can believe me, it’s been incredible up to now, and I’m very proud of this improvement.


 
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